BRAND SUPPORT

FSDUs

Bespoke freestanding display units (FSDUs) designed in-house to showcase your brand, maximise product visibility and drive customer engagement in any retail environment.

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BRAND SUPPORT

CDUs

Custom-designed countertop display units (CDUs) crafted in-house to enhance brand visibility, optimise space and drive impulse purchases at the point of sale.

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BRAND SUPPORT

Bay Dressing

Expertly designed bay dressing solutions that transform standard shelving into eye-catching brand showcases, enhancing product visibility and capturing shopper attention.

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BRAND SUPPORT

Bespoke

Tailor-made bespoke solutions designed to bring unique brand visions to life, creating standout retail displays that maximise impact and captivate shoppers.

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Recent Brand Support Projects

Bay dressing designed for Chadwicks to highlight their Ashfield & Co. range of handles.

Bissell end cap designed and made by SEL

Birra Moretti display with screen, lighting and refrigeration

BRAND SUPPORT

In-House Design

Expert in-house design services tailored to bring your brand’s vision to life, creating bespoke retail solutions that captivate customers, enhance in-store presence and maximise product visibility. From concept to installation, our team ensures every detail aligns with your brand identity, delivering eye-catching displays that drive engagement and sales.

BESPOKE

Travel Kiosk Before and After

Take a look at the transformation to our clients travel kiosk!

Before
After
Testimonials

I have had the pleasure of collaborating with SEL for the past 5 years. They are a great team who understand the industry and take a real partnership approach to any project. Whether it's helping with a sell in, sharing best practice from other markets or installing and designing fixtures nationwide, their in house teams are knowledgeable and experienced. Nothing is ever a problem and they always go the extra mile to deliver for us.

Ruth Hankin, Customer Marketing Manager, Heineken Ireland

The Irish Times have been dealing with SEL for the last number of years in the design of our newspaper stands and we tasked them to come up with a unique concept to incorporate our clock face which has been a part of The Irish Times for many years. The result was outstanding: a Perspex newspaper display unit that is visually stunning and noticeable in the shop. SEL provided us with a truly unique design that works for us at every level.

René Gygax, Business Development Executive, The Irish Times

Contact Us

Contact a member of our team below to discuss how we can bring your branded ideas to life!

Head of POP & Telesales

James Carroll Coyne

Email James